Our digital press kit page covers all you might need to know and more:
DIGITAL PRESS KIT
HISTORY
The Hill Country Film Festival (HCFF) was created to celebrate and showcase filmmakers from Texas and around the world. The festival began in 2010 and screens independent films, short and feature length, as well as hosts filmmaker Q&A and interviews, discussion panels, and festival parties.
Executive Director Chad Mathews spent his childhood summers in the Texas Hill Country and has always had an affection for Fredericksburg and its people. Partnering with Gary Weeks, the festival’s programming director, they wanted to create a festival atmosphere where filmmakers got a chance to not only showcase their passion, but were offered the opportunity to build lasting relationships and find an audience for their film. Their desire to create a film festival has expanded into a non-profit organization as well, known as the Hill Country Film Society. The society presents the annual festival, provides year-round independent film programming in the Hill Country, and fosters education in the art of independent film.
Over the past thirteen years, filmmakers have flocked from Austin, Dallas, San Antonio, New Orleans, Los Angeles, San Francisco, New York, and elsewhere to promote and enjoy independent film, ranging from animation and action, to drama and comedy.
Such offerings are resonating with consumers and filmmakers alike as festival attendance has increased by more than 5x since 2010. We have also generated a healthy following on social media with more than 9,700+ combined Facebook, Instagram fans and followers on Twitter.
INDIE FILM IN THE
HEART OF THE TEXAS HILL COUNTRY
Fredericksburg, commonly referred to as the “Heart of the Texas Hill Country,” is a small, centrally located town, just over an hour’s drive from both Austin and San Antonio.
Don’t let its size fool you — Fredericksburg is one of the most visited places in the state. More than a million tourists travel to Fredericksburg each year to sample wine, eat local delicacies, shop, discover art and history, and enjoy the town’s German heritage.
Learn more about Fredericksburg here.
FESTIVAL STATS
(since 2010)
13 Festivals + One Virtual Festival
1036 Films Screened
Over 8600 Attendees
Over 700 Filmmaker + Film Industry Professionals
233 Filmmaker Q&A and Panel Discussions
56 Free Indie Film Series Screenings
5 Summer Film Camps + 15 Focus on Film Presentations=
429 Area Youth Learning About Filmmaking
242 International Films
490 Texas Premieres
32% Texas-made Films
HILL COUNTRY FILM SOCIETY
The Hill Country Film Festival (HCFS), created in 2010 to celebrate and showcase filmmakers from Texas and around the world, quickly evolved into a 501(c)(3) non-profit organization with a broader vision. HCFS not only hosts the annual festival, but also provides year-round independent film programming in the Texas Hill Country and fosters education in the art of independent film. Its mission is to encourage discovery through visual storytelling and create experiences that educate, inspire and engage.
The society’s programs include:
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An independent film series that offers free independent film screenings in Fredericksburg and the Texas Hill Country
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Educational programs and film screenings for students in Gillespie county
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Summer film camps for middle school and high school students and filmmaker-in-the classroom presentations (Focus on Film)
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An annual fundraising event Film Affäre that pairs local cuisine and Hill Country wine with an inspiring film
MEMBERSHIP
The society relies on its sponsors and members to help achieve its mission and ensure the future of film as part of our vibrant, creative culture. Membership is good for one full year from the date of enrollment. To learn more about membership levels, click here.
TEAM
LEE HIGGINS
PUBLIC RELATIONS
Noelle Newby
DEVELOPMENT & MARKETING
ANDERSON WILLIAM
TECH DIRECTOR / LEAD PROGRAMMER
WILLIAM F. REED
FILM CAMP INSTRUCTOR
BRIT ADAMS
PROGRAMMER
AMANDA GOODRICH
PROGRAMMER / PRODUCTION ASSISTANT
RACHEL HIGGINS
PRODUCTION ASSISTANT
MARISSA KILGORE
VOLUNTEER COORDINATOR
JUANITA LEE
PRODUCTION ASSISTANT
JOHN LEE
HOSPITALITY
MARY KATE PIOTROWSKI
MERCHANDISE / EVENT COORDINATOR
SEAN LEONARD
TECH TEAM
APRIL SOECHTING
HOSPITALITY
STEVE SOECHTING
PRODUCTION ASSISTANT
MATT WARD
Q&A MODERATOR
WHAT PEOPLE SAY
Loved, loved the people and programming at Hill Country. Everyone is super friendly and simply loves films. On top of that, the fest is hosted in a beautiful small Texas town! Sincerely can't wait to return and very thankful to have been a part of the shorts program.
LAUREN GUZY
ATTENDEE
There was such a positive buzz in the atmosphere. There was never a dull moment, especially with multiple locations. The "best little film festival in Texas" is the best long weekend of the year in Fredericksburg.
ASHA BYNUM
FILMMAKER
I loved attending Hill Country Film Festival. Very casual and intimate. Super organized and welcoming. And watching great films against the beautiful backdrop of Texas Hill Country was a vibe.
JOSHUA J. SMITH
FILMMAKER
One of the most friendly film fests in America! This year's Hill Country Film Festival knocked it out of the park with its highly attended screening and roaring parties. A great place to meet people which turned into some key connections. They know how to treat fans and filmmakers!
JOSH ZUCKERMAN
FILMMAKER
QUICK LINKS
Festival Logos
Film Society Logos
FAQ
Images + cutlines
2024 Line-up | 2024 Schedule
photo credits: Isabel Grace Photography